The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry. AQR has established itself as the internationally recognised Hub of Qualitative Excellence via education and training programs, seminars, networking opportunities and liaising with the wider research industry. We also create forums that facilitate debate and advance qualitative research methodology. AQR promotes qualitative research as a career and promotes the highest professional standards within our industry.

Areas of Focus:Data quality and qualitative research.

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Canadian Research Insights Council

The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics, and insights profession both domestically and globally. CRIC represents the highest standards, ethics, and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action. CRIC’s members include Canada’s leading research agencies as well as client organizations, academic institutions, and other industry partners.

Areas of Focus: Sample Frame consistency, transparency and quality; Guide for buyers of sample.

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ESOMAR champions the research, insights, and analytics sector worldwide. Founded in 1947, the global membership association is a network reaching over 50,000 professionals and 750+ companies in 130+ countries. We support our global community through raising ethical standards, facilitating education, advocating with legislators, sharing best practices, promoting evidence-based solutions for decision-makers, and ensuring the values of honesty, transparency, and objectivity are applied to all data sources

Areas of Focus: The participant experience and the role of the survey design in quality; checklists and the ESOMAR 37.

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Insights Association

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification, and direct support to enable our members to thrive.

Areas of Focus: Language, measurement, standards, and activation; toolkits.

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With a diverse membership of individuals in more than 60 countries at all levels of experience and seniority within agencies, consultancies, support services, client-side organisations, the public sector, and the academic community, MRS represents 80% of research agencies who commit to, and are regulated by, the MRS Code of Conduct to ensure professional and ethical research of the highest standard of excellence. A global leader in research qualifications and training, MRS launched in 2013 the Fair Data trust mark that demonstrates which organisations handle their customers’ personal data fairly.

Areas of Focus: Fraud and bots technology, mobile considerations, panel/supplier data analytics.

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QRCA’s mission is dedicated to advancing the impact of qualitative research and all who practice it, elevating the respect for the power of qualitative research. QRCA is a global network of qualitative research professionals that includes market researchers, UX practitioners, ethnographers, linguists, and social media listening and analysis among others. QRCA brings ‘quallies’ together to network and share best practices and tips learn about trends and new technologies that advance the practice of qualitative research and to offer unique educational content.

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Launched in 2013, SampleCon was formed with the goal of creating an open forum for discussion of the global topics facing the sample industry. SampleCon has maintained a unique ability to connect global influencers for inclusive, transparent, passionate discussions that shape a strong, thriving insights community for the future. It remains focused on the intersection of human engagement, research, and innovation that fuel the insights community.

Areas of Focus: Sampling technology codes, benchmarks and standards

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The Research Society

The Research Society is the professional association for the market research and insights industry in Australia. We proudly represent the best minds of our profession and elevate the positive impact our members and the industry have on the world we live in. We are committed to connecting, supporting and developing research and insights professionals throughout their career, in an environment that celebrates diversity, integrity, innovation and the power of thinking.

This ensures we can bring together the greatest talent and technology in our industry to inspire businesses to trust and embrace the next generation of evidence-based research.

Areas of Focus: Incentives use, language, and guidelines.

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VMÖ - Verband der Marktforschung Österreich

VMÖ is a powerful and independent representation of interests for the Austrian market research sector with 300 members. In this function, it preserves the scientific nature of market, opinion and social research institutes as well as to promote the trust in and reputation of market research in the public.

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